Title: The Lost Art of General Management
Author: Rob Waite
Stars: ****
The general manager has gone the way of the dinosaur. Waite accurately
maintains that in our age of specialization managers have become
“functionally myopic.” They can’t see beyond the operations of their
individual areas. They lack the broad perspective necessary to contribute
significantly to the success of their companies.
This book is a comprehensive primer on the skills and attributes required
to be an effective general manager. It covers basic business and financial
skills, marketing, leadership and many others. The chapter on mission
and vision is excellent. In a section on life skills, he even tells you how to
get your next job.
Rob does not mince words. He packs in lots of practical, no-nonsense
advice with “real world” experiences that both instruct and entertain. It’s a
wonderful blueprint for effective general management that you will
reference frequently.
V E N T U R E S , L L C