Book Reviews
Title:  Russell Rules:  11 Lessons on Leadership
from the Twentieth Century’s Greatest Winner
Author:  Bill Russell with David Falkner
Stars:  ****

Bill Russell is a consummate winner. He won 11 NBA championships in
13 years – an incredible and unprecedented feat. He won a total of 18
championships in the 21 years he played basketball. When Russell talks
about leadership it would be absolutely crazy not to listen intently.

Russell seeks to demystify the Celtic mystique, outlining the
characteristics that propelled the team to greatness during his tenure. The
rules translate equally well from sports to business and to our personal
lives.

The rules are grounded in teamwork. Russell valued teamwork over
individual achievement, because it was required to win. He wouldn’t let
anything get in the way of winning. Most of the rules are not new –
personal integrity, listening, commitment – but Russell gives his own spin
on them. He injects new ideas and experiences to back them up.

If you are a basketball fan you will be impressed by Russell’s cerebral
approach to the game. He was in constant learning mode, working
tirelessly to find new and better ways to frustrate and dominate his
opponents. You don’t have to have in depth knowledge of the sport,
though, to enjoy and learn from this one. You will be inspired as well. To
quote rule #11, “Everyone can win… wherever you are in life, whatever you
are doing, now is the time to begin working. This is exactly the right
moment to begin seeing yourself as a winner.” There’s your push. What
are you waiting for?
V  E  N  T  U  R  E  S  ,  L  L  C