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Title: The Power of Co-Creation: Build it with Them to
Boost Growth, Productivity, and Profits.
Author: Venkat Ramaswamy and Francis Gouillart
Stars: ***
Co-Creation is about companies working with their stakeholders in new
ways to create value together. Quite simply, the brain trust within the
company does not have all the answers. Others should be involved in
new, non-traditional ways. The following quotes from the book help
explain. The first is from the authors and the second is from Stefan
Olander, Director of Consumer Connections at Nike…
“The co-creation enterprise is not about “build it and they will come.”
Rather it’s about “build it with them, and they’re already there.
“In the past the product was the endpoint of the customer experience and
now it’s the starting point.”
The authors describe via countless examples how other companies have
implemented and benefited from co-creation at various levels. Co-creation
can start small with a single product, service, or process and a single
stakeholder group (employees, customers, suppliers) and then grow to
permeate the entire organization. It can even be used to help develop a
company’s strategy. Yes, there is an example in the book for that too!
The beauty is that not only does co-creation increase the level of
engagement of all stakeholders involved, but it’s cheaper than the
alternatives and results in products and services that generate more
revenue. I guess that’s why the authors refer to it as a “win more-win
more” approach.
If you are involved in business, you should know about co-creation and
how it can be applied within your organization. This book will help with
that!
Boost Growth, Productivity, and Profits.
Author: Venkat Ramaswamy and Francis Gouillart
Stars: ***
Co-Creation is about companies working with their stakeholders in new
ways to create value together. Quite simply, the brain trust within the
company does not have all the answers. Others should be involved in
new, non-traditional ways. The following quotes from the book help
explain. The first is from the authors and the second is from Stefan
Olander, Director of Consumer Connections at Nike…
“The co-creation enterprise is not about “build it and they will come.”
Rather it’s about “build it with them, and they’re already there.
“In the past the product was the endpoint of the customer experience and
now it’s the starting point.”
The authors describe via countless examples how other companies have
implemented and benefited from co-creation at various levels. Co-creation
can start small with a single product, service, or process and a single
stakeholder group (employees, customers, suppliers) and then grow to
permeate the entire organization. It can even be used to help develop a
company’s strategy. Yes, there is an example in the book for that too!
The beauty is that not only does co-creation increase the level of
engagement of all stakeholders involved, but it’s cheaper than the
alternatives and results in products and services that generate more
revenue. I guess that’s why the authors refer to it as a “win more-win
more” approach.
If you are involved in business, you should know about co-creation and
how it can be applied within your organization. This book will help with
that!
V E N T U R E S , L L C