Book Reviews
Title: Little Bets: How Breakthrough Ideas Emerge
from Small Discoveries
Author: Peter Sims
Stars: ***


According to Sims, innovation rarely happens with big, b
lock-buster ideas.
Rather, it happens with small steps. Innovators experiment, and while they
don’t like to fail, they understand that failure is a necessary part of the
creative process. They fail quickly and adapt/adjust appropriately. They
immerse themselves in the customer experience and doggedly question
the status quo. They develop broad networks and expose themselves to
diverse experiences, which helps them come up with solutions to
problems.

Sims references a good deal of theory to support his premise and he also
provides quite a few real life examples of little bets from a variety of
industries. He even uses the military. The examples are used multiple
times throughout the book, making it easy to understand the concepts.

The good news is that one does not need to be a genius to innovate. We
can all get better at it, and Sims demonstrates how. So, ante up, and give
Little Bets a shot. It will get your creative juices flowing.
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