








Title: Engagement is Not Enough: You Need
Passionate Employees to Achieve Your Dreams
Author: Keith E. Ayers
Stars: ****
This book is about building passionate teams. The author states that we
all want the same type of people on our teams – motivated, engaged self-
starters. Too often, though, we create environments that drive these types
of people away. The coercive, control-based leadership style simply does
not work.
Keith describes the ingredients, tools, and skills required to create an
environment that is conducive to self-directed behavior – like developing
people skills that build trust, understanding behavior styles, and
becoming more self-aware. He then explains what is necessary to ratchet
it up to the next level – to become a purpose centered organization versus
an activity based one. Finally he provides an 8 step process for building a
high performance team.
Keith is honest and straightforward, providing many valuable examples
and models to explain his approach. This book will teach you how to be a
better leader. You will also learn a little more about yourself in the process.

V E N T U R E S , L L C